Reimagine Talent Co: A Bold New Branding Strategy
Reimagine Talent Co., a national workforce and talent development firm, embarked on a transformative rebranding journey with the aim of establishing trust, standing out from the competition, and capturing the attention of decision-makers in their industry. With a mission to educate the next-gen workforce and empower conscious organizations to build for belonging, Reimagine Talent Co. sought to create a brand that reflected their values of bold changes, innovation, and transformation.
The Mission
The mission was clear—to develop a powerful brand identity and a more aligned website that would support Reimagine Talent Co.'s vision for the future. By changing their name from College Code to Reimagine Talent Co., they aimed to honor their mission of reimagining work and career, while attracting more 6-figure corporate contracts and establishing themselves as a trusted authority in talent development & retention and workforce development.
Services Rendered
White House Branding Studio provided a comprehensive range of services to Reimagine Talent Co., including copywriting, brand strategy, branding, website design, and collateral design. The collaboration aimed to craft compelling messaging, develop a visually captivating brand identity, and create an engaging website that would educate potential clients and drive conversions.
The Process
The process began with a brand strategy session led by the talented copywriter, Courtney Bowden. This session prompted Reimagine Talent Co. to delve deep into aspects of their business they hadn't previously considered, resulting in a thoughtful and impactful brand messaging framework. The design process commenced with the creation of mood boards and color palettes, carefully selected to convey optimism, innovation, and professionalism. The final brand identity included a dynamic logo featuring a mosaic of triangles symbolizing a unique, connected team working together successfully.
A comprehensive brand style guide was developed, including alternate logo designs, logo marks and icons, and a mosaic accent pattern to maintain brand cohesiveness.
The new branding elements were seamlessly integrated into the captivating website designs, which showcased the mosaic-inspired visuals and incorporated triangle-shaped imagery to add a unique edge.
THE LOGO BEFORE
Here are a few of the original logo design concepts sketched out on paper.
THE LOGO AFTER
First, website wireframes were designed to craft a plan for the layout of the website pages. Images cut out in triangle shapes were used to give a unique edge to the design and to compliment the mosaic of triangles. Next, those wireframes were turned into page design mockups with colors, fonts, and imagery added to them to give the client a preview of what their website design would look like.
Once the page design previews were done, the live website was designed online. The website was designed with conversion in mind with bold call-to-action buttons to encourage potential clients to take the next step to inquire about working with Reimagine Talent Co. Information on the website was organized in a way that would make the website easy to navigate for end users.
THE WEBSITE BEFORE & AFTER
Website Page Designs
Alongside the website, White House Branding Studio also designed a range of marketing collateral, including a capabilities statement, business cards, social media page banners, a speaker one-sheet, and a PowerPoint slide deck, ensuring a uniform and professional brand presence across all touchpoints.
Capabilities Statement, Strategic Alliances, and Speaker One-Sheet Design
PowerPoint Slide Deck Design
The Outcome
Reimagine Talent Co. ended the process with an exciting new brand launch with their new website that was designed to communicate trust and innovation.
To further carry out their new branding strategy, we even designed a capabilities statement, business cards, social media page banners, a speaker one-sheet, and a PowerPoint slide deck to support the company in having a uniform, professional look everywhere.
The Impact
The website boasts an exceptional conversion rate of 31.5% for email opt-ins, far surpassing the industry average. They reached their revenue goals and propelled their business towards new heights of success.
Ready to align your brand and website with your future vision and goals for your company? Schedule a complimentary strategy session and we’ll talk about your business plans and recommend a game plan that supports where you want to go.