How to Get Clients on LinkedIn
LinkedIn is one of the BEST places to get high paying clients who are interested in investing in your services. But oftentimes, many business owners forget about the potential that LinkedIn has and unfortunately, they miss out on the clients who they could be finding there.
Learning how to get clients on LinkedIn is actually really simple — and extremely effective because you can identify and get the attention of your ideal clients much easier on LinkedIn than on any other platform! And LinkedIn is great for attracting clients with larger budgets to spend, too.
There are three simple steps for getting clients on LinkedIn — optimizing your profile, planning your content and connecting and growing your network. These steps will have clients coming to you on LinkedIn, which is the best part! You won’t have to spam people with annoying DMs or anything like that with these strategies.
Continue reading or check out the video below to see what each of these steps on how to get clients on LinkedIn entails.
Step 1: Optimize your profile on LinkedIn.
Once you take the second and third steps here, you’re going to be getting a LOT of profile views on LinkedIn. So it’s crucial that your profile is set up to make a great impression on all the potential clients who are discovering you, so you’ll get more inquiries from all the work you’ll be doing to promote yourself on LinkedIn.
So the first step for how to get clients on LinkedIn is to optimize your profile. This simply means including all the right things on your profile that would make you appealing to your target clients, as they browse your profile.
The first thing to optimize on your profile is your headline.
You must craft a headline that clearly and quickly explains what you do and who you do it for. This is what I call a “big promise” for your business. To keep it simple, you can craft your “big promise” for your headline like this:
Helping [your target clients] get [the result you help them achieve]
This way, when a potential client discovers you, you’ll be quickly communicating how your services can benefit them. This is the key to getting someone intrigued enough to browse the rest of your profile to learn more about what you offer.
In your headline, you also want to include your title in your business, i.e. if you’re a Career Coach, Business Coach, Speaker, etc. When people perform searches for someone on LinkedIn, they typically do it based on the title of the expert they’re looking for. So you’ll want to include a title that your potential clients would have in mind when searching for someone with your expertise. You should include the title in your headline after your big promise with a divider line separating the two like this:
Helping [your target clients] get [the result you help them achieve] | Career Coach
Next, you’ll want to make sure you have a clear, quality, and professional profile photo.
Not having a profile photo isn’t an option when you want to actually book clients using LinkedIn. You need a photo to be taken seriously on the platform. And it needs to be a quality photo too. You don’t want to use a photo with other people in it or a photo that’s low quality and grainy or a photo that has terrible lighting. You want to use a photo of you that has you professionally dressed with clear quality and great lighting. This will help potential clients view you as a serious business owner. If you don’t have a photo like this already, an easy and (free!) way to get one is to get dressed up and have a friend snap a photo of you on your iPhone on a clean, white background.
The next step to optimize your profile is to utilize the banner space at the top of your profile.
The banner space is a great place to re-emphasize your big promise, stating what you do for your clients, boldly, right at the top of your profile. In the banner, you can also include a call-to-action for what the next step would be for someone who is interested in working with you (i.e. Schedule a Discovery Call). Canva is a great, free graphic design tool for creating a banner like this with your brand colors.
The final area to optimize your profile is writing a summary/about section.
When people write their summary/about section in their profiles on LinkedIn for the job market, they tend to write them like a resume.
But when you want to use LinkedIn to book clients, you must write that area in a way to persuasively market the services you offer in your business. You’ll want to use wording that speaks to the problems and desires that your target clients want to
Step 2: Plan your marketing content for LinkedIn.
Once your profile is ready to shine and be seen, next up is to plan your marketing content to promote on LinkedIn. The kind of content I recommend creating is content that does three things: establishes credibility, creates connection, and has calls-to-action:
Content that creates credibility speaks to the problems and desires of your target clients through posts or videos that teach them using your expertise. You can create posts that offer quick tips that can help them with common problems that they have. This will show how much of an amazing expert you are at what you do, which will help you build trust. I recommend always encouraging people to take the next step to work with you for more help, like scheduling a discovery call, in these pieces of content.
Content that creates connection includes sharing personal stories that will connect to your target clients. For example, if you’re a Career Coach who helps your clients find more fulfilling careers, you could share a story on LinkedIn about how you used to struggle with finding a fulfilling career and how you overcame it. Those relatable stories make us more human and they help your potential clients feel like they know you — establishing more trust. You can also create connection by sharing little personal things about yourself, like hobbies, where you like to get work done, your favorite drink for work, etc.
And lastly, you’ll also need to include content that has calls-to-action explaining how people can work with you and encouraging them to take the next step by scheduling a discovery call. Most of your content should be focused on the credibility and connection areas and you should do at least one a week explaining how people can work with you.
Step 3: Connect + grow your network on LinkedIn.
My favorite part of marketing on LinkedIn is the fact that you can easily seek out your ideal clients and add them to your network, so the right people can actually see your content.
On other platforms like Instagram and Facebook, it can be hard to identify who your ideal clients are. On Instagram, you have to use hashtags and hope to be found. And on Facebook only about 5% of people who like your Facebook Business Page actually see your content, so posting there is almost pointless.
But on LinkedIn, if you know the job titles of your target clients, you can search for them and add them to your network, so they will actually see the content you post.
I also recommend adding influential people in your industry who already have large followings on LinkedIn to your network. That’s because these people typically get lots of comments on their content. And looking through their comments is a great way to identify people who could be potential clients of yours, who are actually ACTIVE LinkedIn users.
Many people who you may find in general search results, whose titles fit that of your ideal clients, may not be active on LinkedIn. So even though you may add them to your network and you see your connections growing, you may be adding people who won’t even log into the platform often enough to see your content. So this is why it’s crucial to add people who are leaving comments too because you’ll know those are usually people who will use LinkedIn regularly.
And last but not least, you’ll also want to interact with the people you’re connected to on LinkedIn by leaving genuine comments on their content. Interacting helps you to become more visible on the platform because new people will see your name and headline with each that comment you leave. And it also builds goodwill, helping make people more likely to leave comments on your content. And the more comments you receive on your content, the more people will see it!
That’s it for how to get clients on LinkedIn — the first step is the optimize your profile, the next step is to plan your marketing content, and the final step is to connect and add to your network. When you really focus on executing these three steps consistently, you’ll be booking clients on LinkedIn in no time!
