So we’ve all heard it before…”growing your email list is crucial to your success as a business owner.” But what are even the benefits of growing an email list anyway? Well for starters, it helps you to connect more directly with your audience. Think about how busy things are on social media (especially with the algorithms). Having an email list will help you get your messages directly into your audience’s inbox, instead of having to cut through the noise on news feeds.

So that’s where the word of the day comes in…”opt-in incentives.”