As I’ve said before, your website is a great place to generate more leads for your coaching or consulting business. But unfortunately, not many people truly take advantage of this and they miss out on the 97% of website visitors who aren’t ready to work with you right away.
Read MoreOne of the top priorities for coaching and consulting businesses is capturing more high quality leads. Your business thrives on a continuous flow of new clients, so you must have the right strategies in place to keep the leads coming in! Oftentimes, coaches and consultants don’t realize that they could be better utilizing their websites as one of their best lead generation tools. When done well, your website can be generating a continuous flow of high quality leads for your business.
Read MoreAs a busy coach or consultant, time is one of your most precious resources! You’re running a full time business, working hard to get results for your clients, and balancing time with family and friends. So I know you have a LOT on your plate. Fortunately, there are a few easy tweaks that you can make with your website to help you save a ton of time in your business!
Read MoreAs a coach or consultant, speaking can be a great way to expand your influence and to reach new audiences! You’ve probably done a few speaking engagements already and you’re wanting to do more to continue growing your business. Well, when you’re wanting to book more speaking gigs, it’s crucial that your online presence communicates what you bring to the table as a speaker. Event organizers will often do their homework on you before considering you as a viable candidate for their events. So you want to make sure your website effectively communicates all that you have to offer, so they’re impressed once they find you.
Read MoreAre you tired of people not taking action on your website, like booking more coaching calls or inquiring about your speaking services? Are you feeling like your brand lacks cohesion to make it unique and recognizable? I get it! I had the same problems when I first started online years ago, before I learned about designing a website and branding for business results, instead of designing on a whim.
Read MoreA sales page on your website can serve many purposes, but most commonly it’s for selling services or digital products, like online courses or e-books. Sales pages must be designed in a certain way to address the specific problem that your product or service will solve, to show the benefits/results that you’ll help the customer get, and to establish some credibility, as to why you’re the person for the job! With a bit of planning, you can design your own strategic sales page that will help you convert more of your website visitors into paying customers and clients! Let’s get started!
Read MoreWhen you think of being captivating, you usually think about someone whose personality is magnetic. You probably don’t associate that with your website. But being captivating online is important, too. Here’s why: Most people give a website an average of 15 seconds of their attention before they move on. Yup, that’s 15 SECONDS, not minutes. This means that making a great impression quickly is crucial for you to actually get the results you want from your website. You need to quickly show who you are, what you do, the quality you offer, and what sets you apart. And it should all be done is a way that’s concise and easy-to-navigate.
Read MoreWhen it comes to the experience of using a website, things must be as easy as possible for website users for a high quality design. This is what’s known as user experience (UX design). According to the Interactive Design Foundation, user experience (UX) design is defined as the process of creating products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function. Even though this definition is more focused on use of a product, these principles still apply for a website. Because sometimes, when people are creating websites, they do it from their perspective, instead of their user’s perspective and that’s where things go wrong.
Read MoreSo you may be wondering why you should invest all the time and money into a brand photoshoot or what a brand photoshoot even is in the first place, right? Well, let’s start by defining what it is. A brand photoshoot is a professional photography session scheduled to capture custom photos of you and any objects associated with your brand. These photos are for use on your website, social media, and other marketing materials. There are several benefits of getting a brand photoshoot done, so let’s dive right into them!
Read MoreI see many e-commerce stores online with a ton of potential, but with a few extra tweaks they could really take their websites to the next level to start seeing more sales. The website is literally THE key to getting more sales for e-commerce stores, so you want to make sure it’s done well and strategically. Below, I share a few tips for polishing up your store to help you get more sales in the future.
Read MoreSo once I knew I was going to be taking my business full time, I knew it was crucial to be on top of my marketing, so I could start getting clients as soon as possible. I had already built my business website almost two years ago, but I had been quiet online for about a year after that, right up until leaving my day job. I wanted to start getting booked with clients as soon as possible, because although I had savings for several months, I didn’t want to blow through it. I started in September, going hard on every marketing strategy I knew of. And my website traffic went from hovering around 300 visitors a month from January to August, during my inactive state, to tripling to about 900 visitors in November. YES, that’s right. I tripled my website traffic.
Read MoreIn this podcast, I discuss 5 easy ways to refresh your website for the new year. We have less than 60 days until 2019. And I know some people hire Web Designers to get their websites ready and some are doing their own. So these tips are useful for both the DIYers and if you’re hiring a Web Designer. Updating your website is helpful because people love seeing things that are new and fresh, so they’ll be more likely to check out your website when there are new things to see on it. Plus, you may have changes in your business over the last year, so you want to make sure those changes are reflected on your website.
Read MoreIn this podcast episode, I give you a transparent behind-the-scenes look at my web design process. When you haven’t worked with a designer before, you may be wondering, what exactly are you paying for and why does it take several weeks to complete? Well, when you’re working with a professional Web Designer, it’s a one-on-one customized process, designed to fit your specific vision. With my clients, I’m very intentional about creating a process that’s easy to follow and that’ll provide clarity for the best possible experience.
Read MoreI can’t believe it’s November already! It literally feels like it was just January! (I actually say this every year.) With us being so close to the New Year, I know everyone is making plans for how they want to maximize 2019 and live their best lives. If you have a business, you may be thinking of ways that you’d like to improve for next year. And one of the things you may be reevaluating is your website.
Read MoreSo we’ve all heard it before…”growing your email list is crucial to your success as a business owner.” But what are even the benefits of growing an email list anyway? Well for starters, it helps you to connect more directly with your audience. Think about how busy things are on social media (especially with the algorithms). Having an email list will help you get your messages directly into your audience’s inbox, instead of having to cut through the noise on news feeds.
So that’s where the word of the day comes in…”opt-in incentives.”
Read MoreBranding can be misunderstood sometimes. Yes, it’s about being professional and polished, but you still want to be yourself. Too often, people think they have to water down their personalities to be like others in their industries, but you don’t. That actually makes it worse because being yourself is what helps you really stand out online.
Read MoreEveryone knows that having a good website is one of the first steps to establishing yourself as a serious business owner. But there are two routes you can take to get this done…the “DIY” route or the “hiring a designer” route. The DIY route can save you a lot of money, but you’ll have to invest time in place of the money. And for a Web Designer, yes, it’s an investment, but it’ll relieve you of having to invest time in doing the website yourself. Decisions, decisions!
Read MoreWhen it comes to photography for your website, custom professional photography is always best to set your brand apart. However, stock images can be great when you don’t necessarily have the time and budget for that. But you have to be careful when selecting your stock images, though. You have to be intentional to make sure you choose stock images that are a fit for your brand.
Read MoreYour website homepage is the VERY first impression that people get of your business and your brand. Therefore, it’s crucial to be strategic with how you design it so you can convince website visitors to stick around and explore, instead of “bouncing” to the next website or app that’s buzzing on their phone.
Read MoreOne of my favorite things to do as a web designer is to create a mood board. There’s something about finding beautiful images and putting them together that inspires me and just calms my spirit and makes me happy. But wait, let me back it up and define what a mood board is first.
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