Figuring out how to charge more for your services can be very challenging, when you’re just starting out in business. I undercharged for years when I was a new entrepreneur. And it caused me to stay stuck much longer than I needed to be, working in corporate sales jobs that I hated. Undercharging made building a full-time business seem really difficult and farfetched to me, when in reality, it really wasn't even that hard to do — if I would’ve just priced myself appropriately. But luckily, correcting your prices and charging more is an easy fix and it can put you on the fast track to being a full-time entrepreneur!

When deciding how to charge more for your services, I recommend that you start by charging a premium rate of $1,000+. So whether you’re doing a “done-for-you” service like design, copywriting, bookkeeping, etc., or whether it's coaching or consulting, you can (and you SHOULD) absolutely be charging a premium for it!

When you decide you want to raise your rates and charge premium, there are certain things that you need to put in place in your business to make sure you're able to attract the types of clients who are willing to pay more. What a lot of people don’t understand is…when they raise their rates, they have to tap into a different part of the market to attract a new type of clientele.

So when you increase your prices, you're not going to be targeting the same people who would want a $50 logo or just a $75 resume. You’ll have to target people who want the BEST and who want a full solution for their problem.

When people are hiring for a service and they want the best, highest quality, and most complete SOLUTION, they know that's going to cost more, so they expect to pay a premium for it. So as a business owner, you need to make sure you’re doing the right things in your business to attract these types of people, instead of the cheap people!

So without further ado, here are my three tips on how to charge more for your services…

Here’s how to choose a niche of the market to help & solve their top problem to charge more for your services.

When we’re all starting out in business, we just want to serve everybody by getting ANY client we can get! We do this because we think it’s the best way to make more money as entrepreneurs, but that’s a strategy that actually backfires and here’s why...

Every service type is really, really saturated these days. So if you just try to target everybody, your messaging ends up getting drowned out in all the noise online and you just pretty much speak to no one.

You want to make sure you choose a specific segment of the market to serve by choosing a niche. This will help you create a solution that’s tailored to their unique needs. Having a custom-tailored solution like this instantly elevates the value of what you do in the eyes of premium clients. When your ideal, premium clients see that you offer a solution that helps them, specifically, they’ll be thinking, “Oh my gosh, that's exactly what I need! Let me figure out how I can work with this person.”

The more specific your niche is, the better — having a very specific niche to serve is how to charge more for your services!

For example, if you’re a career coach, it could be tempting to say you’re just a general career coach for anybody at any point in their career. But the reality is…people on different levels in their careers have different needs. An entry level employee probably just wants to figure out how to get their first promotion and how to start building those first influential relationships in the corporate world. But a more established employee, like a manager, would probably want to figure out how to get to the executive level. So they’d need to figure out how to be a more visible leader at work, so they could become a high-level director someday.

So you must choose a specific, narrow part of the market to speak to and do some research to identify what are their unique needs and make sure you develop a solution that’s tailored just for them. That’ll immensely elevate the value of what you do to help you charge more for your services.

This is how to create an elevated process to work with your clients to charge more for your services.

So lots of people online are always screaming about charging your worth and raising your rates and blah, blah, blah. But you have to give people an impressive client experience to make them actually WANT to pay more, when you start figuring out how to charge more for your services. You have to make sure you cross your T's and dot your I's on everything in your client process, so your clients can have a smooth, effortless experience, when working with you.

When I used to be a web designer, I built checkpoints into my client process, where I would walk through design mockups with the clients through Zoom to talk it over with them. This helped me really elevate my process because I knew many web designers wouldn’t take the time to do that.

That’s just one tiny example of how to make sure a process is more supportive, so you can go above and beyond other service providers to justify charging a premium rate. Take a look at your client process and make sure it’s extra supportive to make the experience of working with you very smooth and easy. Providing an elevated experience like this goes a long way, when you want to charge more for your services.

Here’s how to charge more for your services by selling via discovery calls.

Whenever you're selling a service that costs a premium rate, clients should not be able to buy it straight off of your website. Just a website alone won’t do enough to prove to clients why THEY need your services to resolve the specific problems that they’re experiencing right now. So your objective is to make sure your website sounds compelling enough to influence clients to book a discovery call, during which they’ll sign up to work with you during that call.

During the discovery call, you’ll need to do a lot of listening and asking the right open-ended questions to figure out what challenges the prospect is dealing with. And at the end of the call, you’ll be able to explain to the prospect how your services can help them, specifically, based on the information they just shared with you, about their current challenges and where they desire to be in the future. This way, you can specifically explain how each step in the process of working with you addresses their unique needs and desires. Being to explain to a client WHY they need your package is how to charge more for your services.

Oftentimes, people may shy away from paying premium, just because they don't really understand why your services worth a higher price. So doing discovery calls really help you justify the premium cost of your services to your prospects, helping you successfully charge a higher rate!

Those are the three tips on how to charge more for your services. As you can see, it’s not difficult to do. It just takes a few slight changes in your business and you’ll be well on your way to attracting higher end clients who are willing to invest a premium in working with you.

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