A good website design builds trust and that makes people more prone to purchase from you or collaborate with you. Credibility CAN be built through the web, but you must present yourself in a quality way to do so. The main purpose of a website is to quickly show people what you do, who you are, and how you benefit them, in a way that is easy to understand and navigate.
Read MoreBoth blogging and starting a business can be considered experiments, at times. Yes, you can do all the research that you can, but really, it all comes down to executing, evaluating the results, and making the changes to get better results as you go. Here are steps that you can take to determine if it's time to change direction on your business or blog.
Read MoreSo you have a great idea for a business or blog, right? You create a name. You decide how you want to execute and you even make it SUPER official and buy your own URL for a new website. But there's one problem. You're having a tough time when determining how to execute the branding for your business or blog, so your customers or target audience will understand your mission and find your business just as appealing as you do. When you are selling products or trying to monetize your blog, it is crucial for your brand design be on point. As I've said before, people are visual and they want to find everything easily, so if they land on your site and get confused or are turned off by the packaging or the dated brand design, they will quickly leave your site. In this post, I will include some branding basics to help you get a strong start or to polish up your existing brand image.
Read MoreLast weekend, I had the privilege of attending the MogulCon conference in Atlanta that was hosted by Felicia Phillips of The PINKpreneur Network. The event was tailored just for entrepreneurial and influential corporate women. I had such an amazing time. As someone who is an aspiring entrepreneur, it can be somewhat of a lonely pursuit, as I am the only one in circle of family, friends, and close acquaintances with entrepreneurial aspirations. Considering all of this, it felt really good to be in a room full of successful black women entrepreneurs who were living their dreams. There was SO much inspiring knowledge that was shared, so it was hard to narrow it down. But here are my top ten life and business lessons that I learned from influencers at the conference that can serve as inspiration to fellow aspiring entrepreneurs.
Read MoreSo in 2016, I really pushed myself beyond what I perceived to be my limits. I started blogging in 2014, but for the first time, this year, I overcame stagnation and gained the momentum needed to do it well and to do it consistently. I also did freelance website work, and took an evening class, ALL while juggling a full-time 9-5. When I look back, I now see that my lack of momentum was due to a lack of confidence in myself and in my abilities. Here are the 7 actions that I took in 2016 that helped me to finally overcome my stagnation and my “lukewarm” pursuit of my dreams once and for all. You can watch me talk about it in video or read it below!
Read MoreAs bloggers or business owners, we all have the goal of designing a website that captivates our target audience so we can sell our products or services. In today's digital age, our websites are often the most common starting point when someone discovers us. When someone lands on your website, you only have a few seconds to gain their interest before they're on to the next website. Your goal with your website is to turn first time visitors into repeat visitors, eventually converting them into buyers. To do that, there are a few basics that your website design must have.
Read MoreI started blogging on the side of my 9-5 as a creative outlet to give me a place to use skills that I didn't have the opportunity to use in my day job. After blogging for a year or so, I started to notice that the key factor that determined if someone was able to monetize their blog or not was their consistency. I made a decision to become more consistent with my blog and compared to when I wasn't consistent, I practically tripled my website traffic. Below, I share the five tips that have helped me to keep this up!
Read MoreMy main goal in life is to have no regrets, so I won’t grow old with any “what ifs.” I can't remember where I first read about this concept, but what I've learned is that life is basically an EXPERIMENT. It's trial and error. Below, I listed some of the principles that have helped push me to live life to the fullest and to overcome fear of failure.
Read MoreSo many of us second guess ourselves and our abilities, thinking we have to be absolutely 100% certain of every detail before making a decision and perfect in our abilities before taking action, especially when it involves our careers. In our minds, we toss ideas around back and forth, never really coming to a conclusion. We end up stuck in this place of limbo and indecision, at times. Here are six tips that I've been incorporating into my life to keep my career momentum going, even when I feel unsure, unsupported, or like results aren’t coming fast enough.
Read MoreOur 20s can be some of the best years of our lives. It's in this decade that we get our first "real adult" jobs, we go on fun trips and have amazing new experiences, and we just discover and learn more about who we really are. However, many of us can make our 20s more complicated than they really need to be by wasting our time, energy, and thought power on irrelevant things. Now that I'm older and wiser, it's been nice to have more energy, laughs, and just an overall better quality of life because I've learned what to give attention to, what to ignore, and how to live in a way that truly matters to me, when it comes to my career aspiration and personal life. Check out my list of 10 things to stop doing when have made up your mind that you want to live an authentic life that fills you up.
Read MoreIn web design, there's a term called "User Experience Design." It basically means designing your site in a way that allows users to easily navigate it to find the information and resources you created for them. I narrowed down the top three components of a user-friendly website that will help you to increase your page views and even decrease your bounce rate.
Read MoreI decided created a step-by-step guide to discuss how I take good Instagram photos. I know for bloggers and entrepreneurs who are working to build a social media presence that it’s crucial to polish up your Instagram skills to make your account look its best. So I know these tips are sure to give your skills a boost!
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