For many of us with service-based businesses, when we’re just starting out, it’s about quantity of clients, not quality. We’re working as much as we can to get as many clients as possible, with no regard to quality.

But after a while, that gets old, you start to burn out, and you realize there are some clients who you enjoy working with much more than others. And you start to think about how amazing it would be to work with fewer clients that you love at a higher level, so you can make a greater impact with your work without being overwhelmed. 

Whether we realize it or not, photos communicate A LOT about our businesses to potential clients. Photos can communicate the level of quality of your services, how experienced you are, and what type of personality you have. Therefore, it’s crucial that you have brand photos that communicate the right message about you.

Part of attracting more premium clients is providing them with a premium experience when they receive coaching or consulting services from you. Premium clients aren’t necessarily shopping around for the cheapest option. They’d rather pay more for a great experience and great results. Because to them, their time is their most valuable asset and they’d rather get it right the first time, with a trusted and knowledgeable expert, instead of having to waste time doing things over if they went with an amateur who was the cheapest.

As your business grows and evolves, you may start to feel like your brand is stuck in the past. Your old business cards make you cringe. The Fiverr website that you had built makes you look like an amateur, instead of the seasoned pro that you are. And you seem to be attracting the wrong types of clients.

We’ve all been there! When your business arrives at this stage, (first, I’d like to congratulate you for sticking with it to set the foundation for a successful business), these are all signs that it’s time to rebrand your business so you can take it to the next stage!

When you’re just starting out in business, you usually just want to take any clients that you can get to stay afloat. However, once you’ve been at it for a while, you start to become more picky about the clients who you want to work with, after you realize you enjoyed some more than others. And you also wake up to the reality that by taking every client you can get at a lower rate, you’ve sacrificed your free time and your profits, because you're having to work around the clock to service so many people.