In this episode, I talk about my winding road to discovering a career path that was right for me. I had no idea what I wanted to do once I left college, and after a couple of “experiments” I defaulted to finding a corporate job “like everyone else.”
Read MoreEntrepreneurship isn’t predictable in the beginning, at all. When you’re just starting out, you don’t know what strategies and systems will work for you. But guess what? You just have to get started and experiment with something. Because the quicker you do, the sooner you’ll know which direction to take and what will actually work for YOU.
Read MoreSo we’ve all heard it before…”growing your email list is crucial to your success as a business owner.” But what are even the benefits of growing an email list anyway? Well for starters, it helps you to connect more directly with your audience. Think about how busy things are on social media (especially with the algorithms). Having an email list will help you get your messages directly into your audience’s inbox, instead of having to cut through the noise on news feeds.
So that’s where the word of the day comes in…”opt-in incentives.”
Read MoreBranding can be misunderstood sometimes. Yes, it’s about being professional and polished, but you still want to be yourself. Too often, people think they have to water down their personalities to be like others in their industries, but you don’t. That actually makes it worse because being yourself is what helps you really stand out online.
Read MoreEveryone knows that having a good website is one of the first steps to establishing yourself as a serious business owner. But there are two routes you can take to get this done…the “DIY” route or the “hiring a designer” route. The DIY route can save you a lot of money, but you’ll have to invest time in place of the money. And for a Web Designer, yes, it’s an investment, but it’ll relieve you of having to invest time in doing the website yourself. Decisions, decisions!
Read MoreWhen it comes to photography for your website, custom professional photography is always best to set your brand apart. However, stock images can be great when you don’t necessarily have the time and budget for that. But you have to be careful when selecting your stock images, though. You have to be intentional to make sure you choose stock images that are a fit for your brand.
Read MoreOftentimes, we don’t achieve what we really want to in life because of mental blocks we have on ourselves. These blocks are typically subconscious beliefs that we don’t even realize we have because they’re just second nature to us. But once you’re ready to make changes in your life, you begin to notice the patterns. And you also start to notice that when you continue along with the same actions, you’re going to get the same results. When you want to change your results, you’ll have to change and with your subconscious mental blocks so you can start taking new action in your life.
Read MoreYour website homepage is the VERY first impression that people get of your business and your brand. Therefore, it’s crucial to be strategic with how you design it so you can convince website visitors to stick around and explore, instead of “bouncing” to the next website or app that’s buzzing on their phone.
Read MoreOne of my favorite things to do as a web designer is to create a mood board. There’s something about finding beautiful images and putting them together that inspires me and just calms my spirit and makes me happy. But wait, let me back it up and define what a mood board is first.
Read MoreSo I’ve heard it before from so many people. They do all this work putting together a website, maybe on a platform like Squarespace, Wix, or Weebly, thinking they’re going to have sales and inquiries knocking down the door—without doing any research or getting a web designer, but they end up hearing nothing…it’s literally crickets. And then once I take a look at their websites, there are red flags all over that show why the website isn’t getting the results the want. There are typically 5 main reasons behind all this.
Read MoreYour logo is soo so important for your business or blog. It tells a bit of a story and it instantly communicates the perception of your business or blog. When you're starting out, there are many different ways that you could obtain your logo. Below, I share the five steps that you can take to design your own logo to fit your brand.
Read MoreMailchimp is a great "starter tool" for building your email list. Building an email list is very important for both bloggers and entrepreneurs. This is because it allows you to communicate directly with your blog readers or your target audience.
Read MoreHaving an organized website can make the difference between people staying on the website to learn more about your products or services or deciding to keep it moving to the next app that’s buzzing on their phones. If you’re taking the DIY route for your site, strategically organizing it is something that can easily be overlooked.
Read MoreThe more I learn about promoting online, the more I realize that people are hungry for connection with the content creators who they follow. Almost every marketing expert in the online space talks about how crucial it is to infuse your story and your personality into your website.
Read MoreSo I’m starting a new series called, “From My Portfolio,” where I share the process and stories behind the design projects that I complete. I love learning about my clients’ stories and the reasons why they started and I love giving my audience a behind the scenes look at my process. So I figured this would be a great addition to my blog! To kick it off, I’m starting with Project Higher Ed!
Read MoreI love a beautiful website! It's so much fun for me to admire the strategy and aesthetics of the websites of other bloggers and businesswomen. Everyone starts with a blank slate, so to me, it's interesting to see the beautiful outcomes that everyone comes up with.
Read MoreSo when I first started my blog, I got my logo from a random logo design website. It was pretty cheesy, I must admit. The name of my blog a the time was "The Queen Life" so I asked for a logo with "Queen Life" in calligraphy pink letters with a gold clipart crown on top on the letter "Q." It was functional at the time, but it quickly became outdated. I honestly got it designed on a whim and I didn't put any brand strategy into it at all.
Read MoreWhen I created my first digital products, the Blog Refresh Workbook and the Brand New Blogger Workbook, I had no idea how to present them on my website in a compelling way. I knew how they would benefit buyers, so I at least had some good phrases to describe it, but I wasn't sure how exactly I'd lay out the sales pages in the most strategic way.
Read MoreUsing cohesive visuals on social media is essential for solidifying your brand identity, as a blogger or entrepreneur. To put it more specifically, when I say "visuals," I'm referring to the photography and graphics that are used to promote yourself and your brand.
Read MoreA brand style guide is essential when you’re ready to get serious about your blog or business branding. It serves as a place of reference when you get visual materials done for brand, like invitations, cards, brochures, flyers, etc. You can even reference it yourself, if you do your own graphics. A brand style guide helps to ensure that there’s consistency in everything you create, so your brand is recognizable to others.
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